Lynnea JeungGraphic Designer
About
Bishop Museum
Brand Identity, Generative Design, 
Experimental Installation
Tried+True Packaging Design, Brand Strategy
Kinship Place
Hospitality Branding. Print
Meyers Manx
Visual Identity Rebrand, Interactive Installation
Momentum Packaging, Brand Identity
Blueprints for a Green World
Research, Publication 
Freelance & Experiments
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Résumé


Tried+True
Packaging Design, Brand Strategy, Retail Environment

What does a skincare brand produced by Target look like and include?This brand is a conceptual house brand designed for Target's Gen Z and Millennial demographic. It caters to individuals seeking essential skincare products alongside their regular purchases at Target. The packaging system features five products designed for a streamlined five-step routine, to accommodate busy lifestyles and prioritize skincare as a vital aspect of self-care. Each product has researched clinical-grade ingredients that were selected to address individual skin types and needs. 
Research + Strategy + Brand Positioning
This straightforward five-step system uses a visual system influenced by scientific elements, it features the letter T followed by the corresponding step number, ranging from T1 to T5. The core concept and color story is directly related to the four most common skin types. Each lineup, with different formulas, is assigned to a specific skin type and has a specific corresponding color. The secondary packaging is a band of recycled card stock to protect the primary packaging in a retail environment while showcasing the gradient frosted glass from the sides.
Brand Identity
Color System + Iconography









Primary Packaging
Front View
Back View

Secondary Packaging

Front View
Back View

Materials

Primary Packaging: GlassFrosted glass with pigment applied directly to the material. Graphics applied through screen printing. 

Primary Packaging: Caps
Sulapac® Luxe recyclable bio-based material ideal for substituting hard plastics. Features a shiny ceramic look/feel with a custom deboss detail on the tops of the caps.


Secondary Packaging: PaperboardNeenah Folding Board in Desert Storm Hemp, a sustainable vellum finish.

Retail Environment
The correlation between the brand's visual language and the Target store environment was an important consideration in this project.  The retail environment at Target embodies the overarching approach of bringing order and clarity to shoppers. This is achieved through meticulously crafted and concise taglines that effectively convey the product's impact. 

The product photography shows real plants and people to showcase the brand’s authenticity. Both ingredient photography and line drawn illustrations were carefully selected to promote the brand as honest and comprehensive. This showcases the naturally derived formulas suitable for everyday use through the casual art direction of the product being held.





Pop Up
Recognizing that potential customers may not know their skin types, I created a pop-up experience featuring a skin analyzer (screens on the left). This new technology is a recent trend being integrated into retail environments. Once customers have identified their skin type and individual concerns, they can then browse through a curated lineup of products tailored to their specific needs.


Process + Learning
Prototyping, Rubdown TransfersI physically prototyped each product and the process involved a lot experimentation to achieve an even application of the gradient on all containers. I also worked with a professional vendor to order rub down transfers and building alignment measures into my printed sheet.

One of my biggest takeaways was the process of trial and error when applying the labels, and making sure I set myself up for success with ordering backups. I enjoyed the exacting process of working with very small type and the process of transforming a 2D sketch to an actual product. 

Early Creative Development
Mood Board & CMF Board This mood board is a day in the life of a vibrant individual in their twenties, who enjoy an active, fulfilling life that prioritizes authenticity and self care. 

I found inspiration for colors, materials, and finishes from the natural forms of skincare ingredients, and the harmonious fusion of wood/tan tones with glass . 
Mood Board: A Day in the Life
CMF: Colors, Materials, & Finishes
Final Pitch Deck
Research & Strategy


Bishop Museum