Lynnea Jeung
About
Bishop Museum
Brand Identity, Generative Design, 
Experimental Installation
Tried+True Brand Strategy, Packaging Design 
Kinship Place
Hospitality Branding
Meyers Manx
Identity Rebrand, Interactive Installation
Momentum Brand Identity, Packaging 
Blueprints for a Green World
Research, Publication 
Playground







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LinkedIn
Résumé

Tried+True
Packaging Design, Brand Strategy, Retail Environment

What does a skincare brand produced by Target look like and include?This brand is a conceptual house brand designed for Target's Gen Z and Millennial demographic. It caters to individuals seeking essential skincare products alongside their regular purchases at Target. 

The packaging system features five products designed for a streamlined five-step routine, to accommodate busy lifestyles and prioritize skincare as a vital aspect of self-care.  Each lineup, with different formulas, is assigned to a specific skin type and has a specific corresponding color.
Brand Identity
Packaging








Primary Packaging
Front View
Back View

Secondary Packaging

Front View
Back View

Materials

Primary Packaging: GlassFrosted glass with pigment applied directly to the material. Graphics applied through screen printing. 

Primary Packaging: Caps
Sulapac® Luxe recyclable bio-based material ideal for substituting hard plastics. Features a shiny ceramic look/feel with a custom deboss detail.


Secondary Packaging: PaperboardNeenah Folding Board in Desert Storm Hemp, a sustainable vellum finish.

Retail Environment




Pop Up Experience
Recognizing that potential customers may not know their skin types, I created a pop-up experience featuring a skin analyzer (screens on the left).  Once customers have identified their skin type and individual concerns, they can then browse through a curated lineup of products tailored to their specific needs.


Process


Early Creative Development
Mood Board: A Day in the Life
CMF: Colors, Materials, & Finishes
Final Pitch Deck



Bishop Museum