Lynnea Jeung
About
Bishop Museum
Brand Identity, Generative Design, 
Experimental Installation
Tried+True Brand Strategy, Packaging Design 
Kinship Place
Hospitality Branding
Meyers Manx
Identity Rebrand, Interactive Installation
Momentum Brand Identity, Packaging 
Blueprints for a Green World
Research, Publication 
Playground







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LinkedIn
Résumé

MomentumPackaging Design, Brand Identity

How can a supplement brand combine sustainability, quality ingredients, and innovative packaging?
Momentum by MegaFood is a conceptual line of supplements formulated to fuel high performance activity with only the highest quality ingredients. This packaging system is designed for people who dedicate a majority of their daily lives to sport and live extremely active lifestyles.



Custom Forms
3D Form Making + RenderingThe packaging forms are based on the building blocks of athletic performance in human anatomy: muscle and bone. The color system uses vibrant and bold hues, strategically applied in color-blocked angles to infuse the packaging with dynamic energy.


Logo

Brand System
Typography + Color + Image Treatment
Product Formulations


Electrolyte Tablets
Dissolvable tablets offer a convenient, lightweight alternative to liquid energy drinks. Simply dissolve in water for a quick hydration solution. Notpla Dissolvable Pods
Edible seaweed film packets, dissolves in contact with liquid or can be consumed directly, ideal for quick consumption in high performance activity.
Materials
Protein Bar Wrapper
Wrapper produced by TIPA® Compostable Packaging. The material is know for its durability and can be fully home compostable. Graphics printed with flexography printing and soy inks.


Containers
Forms produced from Sulapac, a food-safe material from wood and biopolymers that can be injection molded. This material is sustainable as it biodegrades fully, without leaving permanent microplastics behind. 
Brand Activations


Website, Social, & Sponsorships

Process & Learning Early Identity & Form ExplorationsThis project challenged me to bridge 3D software with physical forms and graphics. I learned how to make my own forms in SolidWorks and then prototyped them with 3D printing. Rendering was achieved through learning Keyshot.
Final Pitch Deck
Meyers Manx