Lynnea Jeung
About
Bishop Museum
Brand Identity, Generative Design,
Experimental Installation
Tried+True
Brand Strategy, Packaging Design
Kinship Place
Hospitality Branding
Meyers Manx
Identity Rebrand, Interactive Installation
Momentum
Brand Identity, Packaging
Blueprints for a Green World
Research, Publication
Playground
Email
LinkedIn
Résumé
Kinship PlaceHospitality Branding, Print
How might Tillamook (the dairy brand) expand into the hospitality industry while honoring its cooperative roots
and commitment to genuine products?
Based on the recent success of the newly constructed Tillamook creamery, identity refresh, and recent product development, Kinship Place is a fitting opportunity to expand into the hospitality space. Located and rooted in the local Oregon area, this place would focus on an elevated experience centered around the genuine craftsmanship and
candor spirit of Tillamook’s co-op history.
This brand design blends earthy hues with vibrant colors inspired by Tillamook packaging. It incorporates a playful array of typefaces and a visual system featuring icons that celebrate the brand’s honest, storied history.
Naming & Brand Strategy
LogoThe logo incorporates a monogram inspired by farming aesthetics, aiming for easy recognition in this new expansion from the Tillamook main brand. The “K” incorporates a cow’s tail, as a nod to Tillamook’s rich history of caring for cows, while the “P” form draws from stamps used in past traditional branding irons for cows.
Spatial Design
Restaurant Concepts & Food Packaging
Postcards & Posters
Website
Book
Process: Logo Development
Tried+True