Lynnea Jeung
About
Bishop Museum
Brand Identity, Generative Design, 
Experimental Installation
Tried+True Brand Strategy, Packaging Design 
Kinship Place
Hospitality Branding
Meyers Manx
Identity Rebrand, Interactive Installation
Momentum Brand Identity, Packaging 
Blueprints for a Green World
Research, Publication 
Playground







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Résumé

Meyers Manx
Visual Identity Rebrand

How can a recreational vehicle brand transform into a lifestyle brand that extends beyond the iconic dune buggy?I was selected to participate in this ArtCenter Sponsored Project in collaboration with Meyers Manx. This client collaborated directly with us as students and were looking for a new, innovative identity for updating their brand.

Meyers Manx is an iconic California based dune buggy brand that focuses on the capabilities of their all terrain and electric vehicles. This new innovative design system enhances the customer experience by exploring new avenues for applying the brand identity, such as extending beyond just the vehicle itself and preserving its creative, rebellious spirit.
Logo
The original logo depicts a Manx cat, as a dune buggy drives as if it was this mischievous, erratic wild cat.

The new logo is a reinterpretation of the crest, featuring a side profile of a cat with a road motif, paying homage to the brand's racing heritage. The circular shape is ideal for application onto car steering wheels and tires.



Before



After


Inspiration


Iconography & Patterns
Icons were crafted to represent all the seasons and functionalities of the dune buddy. They share the same structure as the road motif from the main logo. 


Sun
Snow
Speed
Smart

Posters




Mobile App & Social Media
Website


Electric Vehicle Station


Apparel & Accessories

Co-Brand
 This proposed partnership with GoPro includes a kit tailored specifically for use with the dune buggy. The contents include two types of mounts and spare parts to cover all possibilities in case of any lost components during exhilarating rides.


Café
Petersen Automotive Museum
Los Angeles, CaliforniaThe recent opening of the café at the Petersen Automotive Museum in Los Angeles (Fall 2022) is an opportunity to establish and introduce Meyer's Manx presence in the transportation industry to new audiences. 

Interactive Experience
Located at Petersen Automotive Museum
Skills: Installation Design & Creative Coding 
This interactive tabletop, situated in the museum lobby, offers visitors a fun opportunity to explore and witness various experiences in a Meyers Manx.

One of the most historic races was the Baja 1000, located in Baja, California. The shape of the tabletop is the shape of this area, with a textured surface to mimic the sandy environment. Visitors use the car to drive to different markers on the map. As the car crosses these markers, it would trigger a corresponding video about that location and footage of wild adventures. 

For classroom purposes,  I created a section of this tabletop, using sculpting clay which I modeled with tire track impressions and textured areas. The dirt particles that follow the car’s position were custom coded and built with mouse tracking in Processing. 





Logo Process
Kinship Place