Bishop Museum
Brand Identity, Generative Design, Installation, Print

How does a museum rebrand and grow while still paying homage to its cultural and geographical roots?

Bishop Museum is well established as the premier natural and cultural history institution in Hawai'i.

The museum has recently embraced science and technology with the construction of the J. Watumull Planetarium and Science Adventure Center. This expansion, along with a comprehensive array of community events, requires an updated visual identity. My rebrand honors the rich and intricate native culture through a dynamic logo system.

Logo System

The bowls of the B are inspired by radial forms found in native Hawaiian culture, artifacts, and nature.

Logo Generator

System to streamline the logo process, built in p5.js/JavaScript.

Business Cards & Tickets

Museum Posters

Spatial Design & Wayfinding

Exhibition Curation & Design

LŌKAHI: Microcosms of HarmonyThis proposed exhibition would the first exhibition under the museums’s new visual identity. It focus on the central theme of unity and explores the fragile balance of ecosystems of Hawaiʻi.

Exhibition Booklet

Drawing inspiration from the biological content of the exhibition, this booklet form folds out to educate visitors about endangered animals and conservation.

Interactive Sculpture

Based on the above booklets shape, this interactive sculpture is the 2D booklet reimagined in a 3D experience. Located at the main entrance of the museum, it introduces visitors to the islands, animals, plants, and people featured in the museum.

Map & Visitor Guides

Social Media

Instagram Profile & Posts

Instagram Stories

Process & Learnings

This passion project was a chance for me to explore my roots of growing up dancing hula. I enjoyed learning more about Hawai'i through crafting design systems.

Blueprints Magazine

Tried+True

Bishop Museum Brand Identity, Generative Design, Installation, Print

Bishop Museum
Brand Identity, Generative Design, Installation, Print