Lynnea JeungGraphic Designer
About
Bishop Museum
Brand Identity, Generative Design, 
Experimental Installation
Tried+True Packaging Design, Brand Strategy
Kinship Place
Hospitality Branding. Print
Meyers Manx
Visual Identity Rebrand, Interactive Installation
Momentum Packaging, Brand Identity
Blueprints for a Green World
Research, Publication 
Freelance & Experiments
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LinkedIn
Résumé


Bishop Museum
Brand Identity, Generative Design, Installation, Print

How does a museum rebrand and grow while still paying homage to its cultural and geographical roots?
Bishop Museum is well established as the premier natural and cultural history institution in Hawai'i.

The museum has recently embraced science and technology with the construction of the J. Watumull Planetarium and Science Adventure Center. This expansion, along with a comprehensive array of community events, requires an updated visual identity. My rebrand honors the rich and intricate native culture through a dynamic logo system.
Logo System
The “B logo” for Bishop is a flexible logo system. The bowls of the B are inspired by radial forms found in native Hawaiian culture, artifacts, and nature, many of which are part of the Bishop Museum’s collections. These distinct circular marks are defined and used based on the content of specific exhibitions. 


Logo GeneratorI programmed a generative tool to be used by the designers in charge of implementing the museums’ new identity. The logo generator streamlines efficiency and consistency across the main identity of the museum, while still being customizable based on exhibitions, events, or artifacts.



Business Cards & Tickets
Business cards embrace the visual identity’s palette of vibrant rainbow hues that were inspired by Hawai'i, also know as the Rainbow State.

Each ticket celebrates a unique mark and demonstrates the versatility of the system. The ticket's reverse side displays a diverse range of images sourced from the Bishop Museum's collection, spanning from historical photographs to well-preserved cultural artifacts.




Museum Posters
These posters would be located around O‘ahu, advertising the museum to island's visitors and locals. They inform the viewer about the events of the museum and cultural marks, and use both the Hawaiian language and English. 

Through my process of making these posters and exploring range of scale, I was able to refine the details within my marks and how they worked as a cohesive system of form and color. My typographic approach includes integrating my forms within a typeface, and using a display typeface with triangular accents that match my established geometric shape language.



Secondary Posters
This collection of posters introduces the eight individual islands of Hawai'i, highlighting the unique history of two selected locations. By presenting these places within their historical context, this visual identity pays homage to the native culture, transcending conventional tourism narratives.




Visitor GuideThis booklet is designed to fit into brochure stands located outside airports and popular attractions to entice visitors. Inside it gives basic information about Bishop Museum in addition to highlighting the special programs, history, and community resources.  My design employs a structured minimalistic approach, primarily focusing on typography and color as the guiding elements of composition. I chose this style as this refined visitor guide stands out compared to the typical bright, image-based tourist guides that live in these places. 



Social MediaSocial media is used to connect Bishop Museum to a broader audience beyond those who visit Hawai'i. Cultural artifacts, island history, and significant events are emphasized to introduce visitors to a place of learning and authenticity, moving beyond a mere tourist attraction.
Instagram Profile & Posts
Instagram Stories


Spatial DesignThe wayfinding and signage are integrated into the existing historic architecture. When considering materials, I paid special attention to the wood texture I used. Koa wood is a unique wood that can only be found in Hawai'i and has played a significant role in ancient Hawaiian history.







Exhibition Curation & Design
Research, Copywriting, Print Design, Spatial Experience LŌKAHI: Microcosms of HarmonySince the museum is futurecasting in the development of their science center, I created the first exhibition under Bishop Museum’s new visual identity. This would open in Spring of 2025. My design approach was to highlight the beauty found in intricate patterns of Hawaii’s native shells, plants, and animals. The layout of typography echo the importance of an ecosystem relying on balance. 

This exhibition is in partnership with the Pacific Center for Molecular Biodiversity (PCMB). The intricate and captivating ecosystems of Hawaiʻi are on display, showcasing their uniqueness and complexity. In this delicate dance of nature, every creature, plant, and living entity plays a vital role in unraveling the tapestry of natural and cultural history. Beginning with the tiniest life forms, these microcosms serve as a symbolic representation of a grander unity across all eight components of the archipelago. 


Microcosm Foldable Booklet
Print Design
Drawing inspiration from the integrated biological content of the exhibition, this booklet form folds out to educate visitors about endangered animals and Bishop's Museum approach to conservation.


Transmedia Design
Form + Museum Artifacts + Technology Based on the above booklets shape, this interactive sculpture is the 2D booklet reimagined in a 3D experience. Located at the main entrance of the Bishop Museum, it introduces visitors to the islands, animals, plants, and people featured in the museum. 




Process & LearningsThis passion project was a chance for me to explore my roots of growing up dancing hula. I enjoyed learning more about Hawai'i through crafting design systems. It was an honorable experience combining design and culture. I also immersed myself into the many iterations and form explorations within this project.




Blueprints Magazine